In the early 1950s and 60s, the Community Service Organization (CSO . Adrianna (@adriannkaw) 11. In August 2013, he founded his company Luque Social Gamer SL. Famous Hispanic influencers should remain active on various social media platforms to maximize the reach of their message responding quickly to comments and questions while also engaging in relevant conversations to earn credibility within the space. Yalitza Aparicio, one of the Latina influencers 2022, is a Mexican actress who has gained worldwide recognition through her acting career and is known for her roles in films such as Roma and La Casa de las Flores. Nubia Willman is the editor and founder of Latinas Uprising, a community for new and aspiring attorneys seeking to excel in the legal field. Willeyrex is also an author who has published a saga of books titled Wigetta alongside fellow YouTuber Vegetta777. In 2014, Amara launched her YouTube channel where she uploaded videos about hauls, challenges, and tags. KRYSTAL LORA @krystallora 65.5K (Top Latin Influencers), 48. She is one of the most popular Latina influencers 2022, and has been featured in international magazines such as Vogue Italia and Hola Mexico! The support, along with the love, has helped power the team's ascent. Cristina Vera is the founder of Vera Creatives and an award-winning communications strategist with over 20 years of leadership, marketing, and community engagement expertise. #4 Doug The Pug Credit: instagram.com/itsdougthepug Although born and raised in California, Salice takes much pride in her Hispanic roots. ENGLEWOOD, CHICAGO By the time Eugene Sawyer became Chicago's mayor in 1987 following the sudden death of the first African American to hold the office, Black . She also serves on Getty Images' Diversity and Inclusion Global Advisory Committee. The 2020 U.S. Census shows that the U.S. Hispanic population has reached 62.1 million, which makes up about 18.7% of the U.S. population and accounts for about 52% of the countrys population growth between 2010 and 2020. Diego began his fascination with menswear when he was a preschool teacher. Her organization elevates the conversation around wellness inclusivity by cultivating conversation, clothing, and community. To approach this growing market, brands need to understand the Hispanic consumers, who they are, and what they purchase most frequently. Samantha is a visual artist, professional stunt woman, community organizer, and activist. For example, Gina Rodriguez spoke out against Hollywoods whitewashing of Latinos in the film industry. At the same time, famous Hispanic influencers need to stay true to themselves and stay authentic when engaging with audiences. Moreover, she is worth 422,657 USD from pure advertising alone. Carla Nuez, one of the top Latin influencers, is a Venezuelan model and fashion influencer based in Miami, Florida, who focuses on high-end fashion, modeling, styling, and personal shopping. How things have changed. Alexis is a 2021 Master of Public Policy candidate at the University of Chicago Harris School of Public Policy. As such collaborations continue to become more popular in 2019 alone there was a 40% increase in sponsored partnerships between US-based top Latino influencers companies are becoming increasingly aware of the potential advantages of tapping into Hispanic talent when it comes to marketing efforts. In recent years, more and more Hispanic influencers in the United States have emerged as highly sought-after voices in various industries, from fashion to entertainment. She also started SinPatuque (meaning without makeup in Venezuelan slang) the following year and Mar where she uploaded her first video in English in November 2015. So recalls . The power of influencers and brand advocates comes from the late 19th century, according to The Shelf. Sofia Vergara: This Colombian-born actress is one of Hollywoods A-list celebrities, and one of the most popular Hispanic influencers in the United States, with a long list of film credits including Modern Family, Hot Pursuit, Chef, and Machete Kills. Some of the most well-known Latina Instagram influencers include Selena Gomez, Cardi B, and Jennette McCurdy. McCurdy is an actress and singer who starred in the Nickelodeon show iCarly. Rudy Mancuso 8. Shannon said she supports an independent map put forward by the Chicago Advisory Redistricting Commission, a group of residents who want a "people's map" outside the influence of politicians. A Mexican immigrant and Army veteran who discovered her passion for beauty, fashion, and lifestyle, Dulce Candy Ruiz, one of the top Latin influencers, has become quite a social media celebrity after her YouTube videos covering makeup tutorials, product reviews, and fashion tips have gained traction, allowing her to grow her fan base exponentially. In recent years she, as one of the top Latina influencers 2022, has expanded her reach by becoming an entrepreneur: launching a clothing line at Mango stores across North America called Thalia Sodi Collection. This Venezuelan stunner launched Oh Lola!, a fashion, beauty, and lifestyle blog dedicated to providing the latest fashion and beauty trends, local events, and personal style. She co-hosts the Sistematic podcast with her sister, Alexis, and covers topics of pop culture, art, music, and fashion. Top Latino influencers may suggest new approaches for marketing campaigns or provide advice on how best to communicate corporate values in ways that will resonate within diverse cultures. Driven by the desire to see healthy changes in her own community, Lozano created the non-profit organization Healthy Hood Chicago in 2014 to promote wellness education to fight the life expectancy gap for underprivileged Chicagoans. Born to immigrant parents on the citys Southwest side, Gutirrez is passionate about storytelling and is always ready to report and cover the citys top stories of the day. Each year, Hispanic Heritage Month is celebrated in the United States, beginning on September 15 and ending on October 15. Latina Instagram influencers are also vocal about their experiences. Germn Alejandro Garmendia Aranis, one of the top Latin influencers, is a Chilean YouTuber, singer-songwriter, comedian, and writer who earns a well-deserved spot as one of the Top Latin Influencers. Jillian entered the fashion industry herself by enrolling at FIT, serving as an intern at Allure magazine, and occasionally modeling for fellow students projects. Nena, one of the top Latin influencers, is a Mexican beauty and makeup vlogger based in Chicago. . She serves as Co-Chair of the Association of Latinx Students for Social Justice and also sits on the Housing Committee for the Puerto Rican Agenda. Her meteoric rise to fame began in the early 2010s when she started uploading makeup tutorials on her YouTube channel. Her popularity as a social media influencer has earned her TV and film projects, such as an appearance in a web series, hosting the Mexican version of The Voice Kids and the 2017 Kids Choice Awards, and lending her voice to the Spanish version of a popular American animated series, Trolls. This connection with famous Hispanic influencers is a result of the cultural values, beliefs, and shared experiences that are embodied by the influencers. Celebrating the histories, cultures, and accomplishments of Hispanic and Latinx communities, The Influence Agency recognizes and honours the impact of Latinx champions on North American history. She created her first YouTube channel Makeuplocalypse (now known as Mariale) in January 2010 and quickly gained traction in just 6 months. She also co-created a YouTube channel named Alondra & Elsy with a fellow beauty influencer and friend Elsy G. Alondra is more active on Instagram where she posts about her fashion inspo, beauty and make-up tips, and more. Entity: Prado & Renteria, CPAs Prof. Corp. Massiel Massy Indhira Arias, or Massy Arias, one of the top Latin influencers, is a Los Angeles-based certified personal trainer and health coach best known for her high-intensity workouts. JULIE SARIANA @sincerelyjules (6.6M), `15. In addition to staying abreast of current trends, top Latino influencers are also able to promote brands and products organically because of their influence over the community. Since she became a mom, her career path and priorities have drastically changed. They run organizations that connect businesspeople and the civic-minded in order to strengthen the community. To date, Dish Roulettes DRK Campaign has invested $40,000 across 40 Chicago restaurants and food vendors. Her rise to social media stardom helped her land many successful collaborations with prominent fashion brands such as Dolce & Gabbana, Gucci, Coach, Chanel, Dior, and Nordstrom, as well as beauty brands like Sephora, Givenchy Beauty, TRESemm, and may more. Since its official launch in August 2014, her blog has become a source of inspiration for her dedicated followers and has been featured in renowned online magazines and brands such as Vogue Mexico, Glamour, Elle Spain, The New York Times, StyleCaster, and Who What Wear. Her passion for photography, creative direction, design, music, writing, modeling, and style gave birth to her lifestyle blog, Natalie Off Duty, where she mainly shares her stories, inspirations, and projects. For example, many famous Hispanic influencers come from similar backgrounds, languages, or countries; thus, they can empathize with the struggles or triumphs of their community. Through her organization, she wants to encourage BIPOC communities, particularly Latin women, to love their curves. Adri and Kam are the owners of this beautifully curated and fun to scroll through Instagram page. Moreover, considering that these consumers are now more digitally savvy as they make their purchases online, brands should also know where they spend their time, what sites or social media platforms they frequent the most, and how they consume content. 1. Facebook Negocios Now announced its first list of the 50 Most Influential Latinos in Chicago. As ambassadors for the companies they partner with, top Latino influencers help to make sure that messages are spread far and wide. German runs two YouTube channels: one is named HolaSoyGerman, where he uploads hilarious videos about everyday life, and the other, his gameplay channel, JuegaGerman, which is the second-most subscribed channel in the Spanish language. Lele Pons is a Venezuelan-American YouTube star and Latin American influencer superstar. Despite her eccentric styling, she manages to pull off equally captivating looks. Cabrera Capital Markets, Cabrera Capital Partners, Managing partner, co-head, Midwest advisory practice, U.S. District Court for the Northern District of Illinois, Hispanic Information Technology Executive Council, American Red Cross of Chicago & Northern Illinois. LUISA FERNANDA @luisafernandaw (17.1M), 4. 1. In addition, Vera has successfully worked to increase Latino enrollment by ten percent for the Chicago Head Start campaign, and fully enrolling 25,000 children for the Chicago Park District summer day camp. 130 E. Randolph St. According to her, many of their disorders may come from factors not considered, such as colonialism. Her channel gained recognition after posting celebrity-inspired makeup as well as creative makeup tutorials. Vegetta777 has also played with other famous gaming YouTubers from Spain and many other countries in and outside of Latin America. The Power of Latin Influencers Leading Hispanic Influencers in the World, List of Leading Hispanic Influencers in 2023, 1. Famous Hispanic influencers have the power to sway public opinion and influence behavior. As such, famous Hispanic influencers will invest time into understanding what topics resonate with the community and will post content that reflects those interests. She has also been featured in many prestigious outlets, including Harpers Bazaar, Forbes, Womens Wear Daily, Vogue, and Glamour, to name a few. Why are Latina Instagram influencers important? Amara is also equally popular on Instagram where she usually shares her fashionable outfits and modeling photos. Her penchant for vibrant streetwear outfits and color coordination makes her one of the breakout fashion influencers on Instagram today. Lauren Giraldo 6. FASHION INFLUENCERS 1. Nahrin (@oncloudnahrin) 2. Through their videos, Hispanic YouTubers aim to share stories and experiences and talk about topics that resonate with the Hispanic community. His cinematic way of presenting his videos has attracted not only Spanish audiences but also other gaming enthusiasts across Latin America, making him one of the most viewed and subscribed channels in some of these countries. Jacqueline is currently preparing to pitch her show to streaming services like Hulu, HBO, Netflix and Amazon Prime, to name a few. Ada Rojas, one of the top Latin influencers, is a New York-based Dominican businesswoman and beauty blogger widely known for her successful lifestyle blog,AllthingsAda. Yes, the lady from the pancake mix was created and served as an ambassador intending to give people someone they can trust or rely on with their breakfast options. Chicago is home to many amazing things (culture, sports, and most importantly food! Sofia says shes using her platform to show future educators and students that school can be a positive experience. Twitter - @lelepons - 1.8m followers. As the founder of the Nalgona Positivity Pride, Gloria, one of the top Latin influencers, is on a mission to help spread awareness about eating disorders among Latin communities. Contents. John R. Boehm, Stephen J. Serio, Bloomberg and provided photos. Entity: Healthcare Alternative Systems, Inc. FIDEL MARQUEZ, JR., Senior Vice President, Legislative and External Affairs, Chief Governmental and Community Relations Officer, SUSANA A. MENDOZA, Comptroller of Illinois, Entity: Hispanic American Construction Industry Association (HACIA). Eleonora Pons Maronese aka Lele Pons. Eighteen-year-old Colombian Amara Leguzamon Pascagaza, popularly known as Amara Que Linda, has risen to a social media celebrity status through YouTube and TikTok apps. Shes worked with Portillos, AT&T, the Bank of America Chicago Marathon, and more. By Victoria Montenegro Caspe September 18, 2020. Honduran YouTube star and beauty influencer, Ana Alvarado, otherwise known as LipstickFables, rose to fame for making beauty tutorials and funny videos about Honduran life, culture, and tradition. Famous Hispanic influencers use multiple strategies to reach their audience. From business owners to nonprofits and public service to health care, different sectors are represented by these leaders who have worked their way to the top. "Clearly, the national conversation around race, immigration and the role of Latinos in our society in some ways is at its height," Castillo says. She has a highly engaging Instagram feed filled with skincare and OOTD tips that her followers can get inspiration from. In 2020, she served as director of special projects in the office of public engagement for the Democratic National Convention. Gutirrez has covered everything from immigration reform, severe weather, and festivals. Early in her prolific music career, Baez declined. They are the best persons to connect with the consumers whose language and culture are deeply ingrained in their identities. Her following has grown enormously since then, making her one of the Top Latin Influencers and most popular Instagrammers in Colombia. Olalla Lopez, better known by her social media name Caeli, is a Mexican YouTube celebrity and one of the Top Latin Influencers with a massive fan base across social media. Thats when she realized she could turn her talent into a stand-up comedy career. This helps top Latino influencers cultivate relationships with their followers and stay connected with their audiences in meaningful ways. Tiffany plays a variety of games, particularly Minecraft and The Sims, and uploads videos under the names iHasCupquake, TiffyQuake, WeAreMishMish, ToyBoxCollectibles, and ToyBoxPets. Source: instagram.com. Since then, she has modeled for top fashion brands like Celine and Christian Dior and has been on the cover of InStyle, Glamour, Harpers Bazaar, and LOfficiel magazine. In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. She said, We cant wait for them to come to save us . He is known as one of the most popular Hispanic influencers in the United States and has received numerous awards from organizations such as ALMA Awards where he won Best Actor for Instructions Not Included in 2014. InCast offers to launch Instagram campaigns for businesses in minutes, costing as little as $250. DULCE CANDY TEJADA RUIZ @dulcecandy (1M), 28. Tatyana // @tat_ventures. Raised by a former member of the Chicago Black Panther Party and a senior advisor to the Harold Washington campaign, Tanya watched her family dedicate their lives to activism. Leading up to the marathon, she held several fundraisers to collect donations of bras, underwear, soap, toothpaste and other items. KIMBERLY PFAEHLER @byohlola 215K followers, 37. Hispanic YouTubers may also be from countries like Spain and the United States where theres a growing number of Hispanics making up an important part of the population. This Latina Influencer is also a fitness enthusiast, businesswoman, and a YouTuber who runs a YouTube channel named The Royalty Family on which she uploads videos related to her family life. Although Chicago natives and Bears fans, this couple travels the world to find their next adventure. In December 2017, she launched another YouTube channel where she shares her favorite homecooked recipes. Jessica Torres is a Bronx-based, Latin Influencer of Ecuadorian descent with a passion for plus-size fashion, lifestyle, travel, beauty, home decor, and current pop culture trends. And, crucially, they're politicians. It wasnt until after law school that she realized many of those experiences and feelings had less to do with her and more to do with systemic oppression and implicit bias that impacts all of our educational and professional careers. Overall Hispanic influencers in the United States have become beacons within their communities inspiring people through their actions, and showing them what can be achieved when hard work meets ambition. We need to be the lead and not the sidekick. Also as one of the most prominent and well-known Latina Instagram influencers, Gina Rodriguez is unafraid to speak her mind, and her followers admire that her. But there are also many up-and-coming influencers eager to find their first collaboration. On her channel, she shows her love for makeups, trying every beauty trend there is from cheap to high-end products and recommending those that she likes the most. Hispanic YouTubers can be from any country where there is a large Hispanic population such as Mexico, Colombia, Peru, Puerto Rico, and many other Latin American countries. Her TikTok, which has amassed over 3.6 million followers and garnered 156.5 million likes, is filled with funny reels about her life as a teacher. Luis Fernando Flores, better known as Fernanfloo, is a 28-year-old Salvadoran online gamer, YouTuber, and one of the Top Latin Influencers best known for his gameplays and comedy videos. Gutirrez discovered her passion for journalism while she was studying abroad in Madrid, Spain. It is important to note this includes 4,869,400 Latinos living with a disability in the U.S. Only 37 percent of working-age Latinos with disabilities are employed in the U.S., compared to 73.9 percent of working-age Latinos without disabilities. Rocio Velazquez Kato, 34, is her ancestor's wildest dream come true; a first-generation American, first-generation college graduate, immigration policy analyst at the Latino Policy Forum . They often discuss topics that are important to Latinas, such as immigration, feminism, and cultural identity. Dominican-American actress, host, and social media influencer Ana Marte is known for posting collaborative, meme-inspired sketches in addition to modeling photos on her Instagram feed. Since then, Michelle has collaborated with leading fitness brands and became a cover model in several magazines, including Playboy. Today, Michelle is among the most sought-after fitness models in the world. These data suggest that the Hispanic/ Latin consumer market is the largest ethnic market in the U.S., making it a viable target for brands to tap into. Today Negocios Now is the most awarded Latino business publication in the past 10 years. Alfredo Flores is a prominent director, videographer, and photographer widely recognized for his work on contemporary music videos and documentaries. Italian-Venezuelan beauty and fashion influencer Nicole Guerriero started from humble beginnings as a bartender and service crew in several restaurants before she decided to venture into social media. Many Hispanic YouTubers have built huge fan bases across multiple social media platforms such as Instagram and Twitter. Her witty remarks captured the hearts of her growing army of followers on Instagram and YouTube, thus earning her a top spot in Cosmopolitans 8 Best Latina Makeup Artists on Instagram for 2014. Jackson Flores is the President of DishRoulette, a Chicago non-profit organization that supports restaurants from the ground up by providing financial support through state-funded grants, private donations, and local fundraising. 29. NICOLE GUERRIERO @nicoleguerriero (1.8M), 24. 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