Hello??? Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more. | l think that typography is similar to that, There's very little type in my world outside, lt definitely makes the world outside the, that's just a couple blocks down from the, the place with the bad letter spacing out, l think even then people might have known, The fact that it's been so heavily licensed, has kind of furthered the mythology that it's, And even for us professionals that's hard, l kind of find myself buying into the idea, And realizing, wait a minute that's not quite. So he said, why don't you call it Helvetica. tells you the do's and don'ts of street life, because it is available all over and it's, And l think l'm right calling Helvetica the, lt's just something we don't notice usually, but we would miss very much if it wouldn't, l think it's quite amazing that a typeface, By the time l started as a designer, it sort. The film Helvetica bases its story around the evolution of modernist design via the influence of the Helvetica typeface by interviewing graphic designers, type designers and influencers of the time. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957 and is considered the first of the Design Trilogy by the director. l tried to use typefaces from van Doesburg. or two, and if possible we will use one size. Massimo Vignelli: You can say, "I love you," in Helvetica. l'm a Gemini, l had my birthday yesterday, So l have this horrible thing, which comes, They're never perfect. Typefaces express a mood, an atmosphere. There's nothing ''extramarital'' about that. At about the 45-ish minute mark, those not too into the world of graphic design might start to feel the film is repetitive. From a film-making point of view, I personally wished Gary Hustwit's approach wasn't so bland. point where we accepted that it's just there. Through the story of a typeface and its influence you can learn even about yourself and how its involved in your own life. Others associate Helvetica with the growth of mass production and lack of personality. Mike Parker: When you talk about the design of Haas Neue Grotesk or Helvetic, what it's all about is the interrelationship of the negative shape, the figure-ground relationship, the shapes between characters and within characters, with the black, if you like, with the inked surface. Originally named Neue Haas Grotesk, it was soon renamed Helvetica after the Latin name for its home country. Designers also point out typographic "bad habits" from earlier works around the 1950s which Helvetica tried to fix. I love the subject matter! It's a documentary about the creation of the Helvetica font, sure. At a time when many European countries were recovering from the ravages of war, Helvetica presented a way to express newness and modernity. about typography, graphic design and global visual culture. Throughout the film, various montages of Helvetica appearing in urban scenes and pop culture intersperse the interviews. This would have worked better as a 30 minute special on the Learning Channel then a full length documentary. It is just something we don't notice usually but we would miss very much if it wouldn't be there. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. . Rick Poynor: Maybe the feeling you have when you see particular typographic choices used on a piece of packaging is just "I like the look of that, that feels good, that's my kind of product." Or you can say it in Extra Bold if it's really, l can write . Both logos work and both logos are timeless. ), Tell Me Something: Documentary Filmmakers. What's so important about the empty space? It's a documentary about the creation of the Helvetica font, sure. Massimo Vignelli designed the American Airlines logo in 1966 with Helvetica. The film toured around the world for screenings in selected venues, such as the IFC Center in New York, the Institute of Contemporary Arts London, the Gene Siskel Film Center in Chicago, and the Roxie Cinema in San Francisco. l've done other people's wedding invites. that most people would just gloss over, l, The biggest thing for me in terms of design, is to get a sort of emotional response from. It was a clever device used to weave a story around graphic design, the importance of typography in the craft, and the passionate opinions on design in general elicited from this stellar cast of ber creative professionals. lt is a modern type. In contrast, shooting printed matter directly from books or magazines works surprisingly well throughout the documentary, especially in a scene where Bierut shows us quirky typefaces from a magazine in the 1950s, followed by a Coke ad from the 60s set in Helvetica. use Helvetica is typically Dutch, l think, and that's why l'm never really impressed. I just did what made sense to me. Visuals for freedom of expression in Peru, How to create a vector character from sketch. so l'm never sort of a classical type guy. Miedinger and Hoffman wanted their new typeface to be widely available for purchase, so they commissioned the Stempel Foundry in Germany to cut the type into metal cuts for the linotype printing press machines and therefore be sold to designers and printers in the US and the rest of the world. So in other words this would be the Swiss, l think Helvetica was a perfect name at the, So it was the best solution for Helvetica, Once we'd introduced Helvetica, it really, l mean, l don't think there's been such a, as the figure-ground relationship properly, and it was. you can have a film studio for ten grand, you definitely can be a designer with one, similar tools as the people who do this for a, lf all these people have the tools to make, lt's not just opening a template in Corel, lt's not about having the latest version of, lf you don't have the eye, if you don't a. the program's not going to give it to you. As a future architect, i felt close to many of what's depicted here. Helveticais a feature-length documentary about typography, graphic design and global visual culture. Tip #5: Fonzies Favorite Letter. People talk about the font, the history, the meaning and the significance of helvetica. I was simply amazed at the fact that they continued to find people to interview on the subject, with each person more excited then the next and all way more excited then anyone has a right to be about a font. Directed by Gary Hustvit, the film is the first of a trilogy examining elements of contemporary design. Helvetica isnt originalits based on an They'll still follow the plot, but, you know, be convinced or affected. Helvetica: Quick Facts. This is surely the best documentary I have seen. It is interesting how many subcultures there are concerning topics that most people rarely think about--model trains, Shaker furniture, Stone Age tools, and so forth. I found it utterly engaging. Its cult appeal lies in seeing our profession (and our obsessions) portrayed on screen with such dignity and depth. All of us, l would suggest, are prompted in, a particular typographic choices used on a, is just, l like the look of that, that feels. The documentary kept my attention to the endperhaps partly because I know so many of the players personally and have my own lifelong bond with the typeface. Alfred Hoffmann: [showing book of type samples] Here are the first trials of Neue Haas Grotesk, which was the first name of Helvetica. l mean you can't imagine anything moving; it's a letter that lives in a powerful matrix of. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. In this interesting little documentary we meet a number of people who are passionate about typeface design. to bring two or three layers into the work. the more you appreciate it when it's terrific. If you say to yourself, "80 minutes about a typeface?" Helvetica premiered at the South by Southwest Film Festival in March 2007. . Unfortunately, the documentary doesn't try to extend the abilities of the filmmakers to any degree whatsoever. He states that a hand-drawn font may be harder to read intentionally to communicate emphasis to the reader. ln the beginning, if you see the sketches. Only much later I learned what determines modernism, and this and that David Carson: It's very hard to do the more subjective, interpretative stuff well. Many designers believe this typeface is used for its modernism, legibility and its clarity. Hoffmann was the president of the Haas Type Foundry, while Miedinger was a freelance graphic designer who had formerly worked as a Haas salesman and designer. Those decisions you make become expressions of who you are.. probably better than l can explain it now, is that basically there was this group that. This is surely the best documentary I have seen. You know, it seems like air? A mainstream documentary on the worlds most popular font attests to the ubiquity of graphic design. is that they shouldn't be aware of it at all. Elegantly shot by Luke Geissbuhler, the film presents interviews with prominent designers spanning three generations, from old-guard heroes Vignelli, Matthew Carter, and Wim Crouwel, to mid-career pros Michael Bierut and David Carson, and young hipsters Danny van den Dungen (from Experimental Jetset) and Michael C. Place (formerly with the Designers Republic). Helvetica watch the design documentary here The second in our New View film season is a fascinating look at the most everyday of things: the Helvetica typeface. Its use became a . lt is a very clear type. The marketing director at Stempel had the, This is very important: Helvetia is the Latin, You cannot call a typeface after the name. WebHelvetica is a feature-length independent film about typography, graphic design and global visual culture. Massimo Vignelli: There are people that thinks that type should be expressive. Hello??? Developed by the Haas'sche Schriftgiesserei (Haas Type Foundry) of Mnchenstein, Switzerland, its release was planned to match a trend: a resurgence of interest in turn-of-the-century "grotesque" sans-serifs among European graphic designers, that also saw the release of Univers by Adrian Frutiger the same year. An excerpt of the film was exhibited at the Museum of Modern Art in New York. If that sounds boring to you, well guess what, it often is. Compare the logos of American Airlines and American Apparel. It looks at the proliferation of one typeface (which will celebrate its 50th in a very elegant way, in a very fast way. At that time writing about graphic design in any general-interest publication was extraordinarily rare. The name is meant to be boring and neutral; and, indeed, Helvetica has been referred to as the little black dress of typefaces. And it's hard to get your head around, it's that big. It should be this crystal goblet there to just hold and display and organize the information. 13 minute read. The life of a designer is a life of fight: Just like a doctor fights against disease. In the end Helvetica is not just about Helvetica. The designer has an enormous responsibility. Hustvit spoke to numerous designers and typographers to examine why the typeface, developed in 1957 at the Haas Foundry in Switzerland, became so ubiquitous. Truth is, you will learn about so much more than just a typeface when watching Helvetica, you will learn about a design era, about how life and design intertwine on a daily basis. The Econ Extra Credit team sat down with David Brancaccio to ask him what he thought of the eponymous documentary. Contact us and we will be happy to assist you. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. Helvetica has been touring around the globe, often to sold-out audiences. Well start with the uppercase A, which is actually pretty difficult for the untrained eye. it wasn't intended to be this cool thing, Well, we are less obsessed with Helvetica. lt was a matter of cutting letters in steel, You know, l doubt if l ever got up quite to, So, you know, l could say that really l've, it's ever been made in the fifty, fifty-one, lt's hard to generalize about the way type, But l think that most type designers if they, it tells me, first of all, whether this is a sans, lf it were a serif face it would look like this, here are the serifs so called, these little, Are they heavy, are they light, what is the, is there a lot of thick-thin contrast in the. It's like going to McDonald's instead of thinking about food. On New Yorks packed subways, violations of personal space are unavoidablean inevitability that emboldens more predatory behavior. I use several metrics in this. As many others have already said a documentary film that appears to be about the font Helvetica (or indeed any font) is hardly something that is screaming out to a wide audience or likely to be screening to packed crowds in the American heartlands. Other people look at bottles of wine or whatever, or, you know, girls' bottoms. | But it's also: a musing on the history of modern graphic design. There's no choice. of both type foundries, Stempel and Haas. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. illustration is already from that period, and we were impressed by that, because it, it shouldn't have a meaning in itself. I eventually got round to watching Objectified which is a similar documentary about design and, without realising that the two films were from the same director, it motivated me to get on and watch Helvetica. They give words a certain coloring. As a maletero, Lucianos work is more than simply delivering goods from Texas to Mexico; it lessens the distance between families separated by an increasingly impenetrable border. had five guys go out in the hallway of CBS, And they really tried, they rehearsed for a, ''Now you can appreciate the Beach Boys.''. But that's not really what this movie is about. Our profession has long been built on the cult of the insiders expertise, but now the tools we usefrom fonts to Photoshopare widely employed outside the discipline. Imagining the film from an outsiders perspective, I might have been confused early on that Vignelli created Helvetica. going to fit in, you're not going to stand out. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. They instead prefer hand-illustrated typefaces centered around Postmodernism, and rejecting conformity. Actually, you do: Helvetica is a font, and this font is present anywhere and everywhere! Massimo Vignelli: You can say, "I love you," in Helvetica. It was initally dubbed Neue Haas Groteskbut but was renamed in 1960 to make it easier to market abroad after becoming popular in Switzerland. So it's all set in Dingbats, it is the actual font, you could highlight it, but it really wouldn't be worthwhile, it's not, Just because something's legible, doesn't, and that may require a little more time or. their sense that they had something to say. (Providing the films dominant voice of authority is Rick Poynor, a writer who speaks from a deep knowledge of designs evolution and internal discourse.). The social and psychological ways in which Helvetic informs all our lives are quite fascinating. It just makes my words visible. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. And that perfect balance sort of is saying to us - well it's not sort of, it *is* saying to us - "don't worry, any of the problems that you're having, or the problems in the world, or problems getting through the subway, or finding a bathroom all those problem aren't going to spill over, they'll be contained. 2010-2023 Freepik Company S.L. Being the geek I am, when I first heard the title, I was there! there to just hold and display and organize, the information. and l was like, oh man, how disappointing, And l went through all my fonts, which at, uhm, well, it still is for that matter, and, And l finally came to the bottom and there, which of course now it's Zapf Dingbats so. Now you might think this is a dry and boring subject (as I did before I saw the film) but it is in fact a Lars M?ller: And I think I'm right calling Helvetica the perfume of the city. It not a letter that bent to shape; it's a letter that lives in a powerful matrix of surrounding space. But there's one you probably see more than any other one, and that's Helvetica. But there were on two dissenters out of a crowd of supporters, so the argument was a bit one-sided. Is it the one of the most influential? or aesthetically or culturally or politically. As a designer for over 20 years, one would have thought that I would have known most of its history but, like the proverbial New Yorker who never visits the Statue of Liberty, there are interesting nuggets of insight that are quietly revealed if one just takes the time to visit. WebHelvetica is a feature-length independent film about typography, graphic design and global visual culture. However, I felt like there wasn't much to this film. it's the whole, the guy who designed it tried to make all. The only time I feel the look of a product is relevant, is when choosing between two things I know nothing about, but must chose one, and if that is the case it seems there are a lot of people working in a field where the effects of their advertising and design are only effective in set situations. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. A Fascinating Look at What Could Be a Boring Topic, Watch and learn what our fonts say about us, A must-see for anyone interested in typeface or graphic design. Filmmaker Gary Hustwit explores urban spaces and the typefaces that inhabit them, speaking with renowned historians and designers about the choices and aesthetics behind the use of certain fonts. This is an article on the singer Bryan Ferry. What we have is a climate now in which the very idea of visual communication and graphic designif we still want to call it thatis accepted by many more people, Poynor says and goes on to show us how users personalize their MySpace pages with their own choices of fonts and graphics. The focus is on the development of the Helvetica typeface, but the discussion broadens to treat of graphic design in general and what it says about our culture. And the aim with type design always is to, alphabet has to look like the other alphabet. Hearing about the different views on Helvetica is what makes this film so great. And it seems to be, the appreciation of typefaces is changing, has a different meaning than we grabbed a. typeface in the fifties for a certain job. Helvetica is a beautifully created documentary about the Helvetica font. And it is so nice that the employer allowed this experiment. It's just there. His is the first full-fledged interview, and as we see him sketch letters in pencil and talk about the importance of spacing, it is easy to think that the characters are his own invention. Is this a movie for committed typophiles or for a world increasingly aware of typography? We're doing our best to make sure our content is useful, accurate and safe.If by any chance you spot an inappropriate comment while navigating through our website please use this form to let us know, and we'll take care of it shortly. and it's set in a boring, non-descript way. "Helvetica Quotes." It asks easy answers and delivers easy homilies, much like its subject matter safe and accepted and common. Helvetica is a feature-length independent film about typography, graphic design and global visual culture. A reflection about what our fonts say about us. An interview with semiotic professors or cultural historians or even the man on the street wouldn't have hurt, but at least the film doesn't pretend to be something it is not. it's like being asked what you think about. The film concludes with comments on the increasing prevalence of graphic design as self expression, citing the social media website Myspace, and its feature allowing users to fully customize the styling of their page. Design for Equity, Must-Read, Must-Reads, sustainability, Urbanism, 15 Essential Architecture and Design Reads for 2023. I was just experimenting, really. It aired in January 2009 as part of the Independent Lens series on PBS in the United States. Helvetica examines the development and use of one of the worlds most popular typefaces. I like both sides of the argument. But that's the type casting its secret spell. just a beautiful big glass of ice-cold Coke. https://www.freepik.com/blog/helvetica-documentary-typeface use and the letter spacing and the colors. Learning about personal stories and beliefs in relation to design is a kind of magic. Helvetica is considered to be one of the most popular and widely used typefaces in the world. . all those problems aren't going to spill over, What l like is if this very serious typeface. well, it's like a person, if you are slightly, you're not going to walk around in tight T-, And Helvetica is heavy in the middle. Framing the interviews are images of Helvetica from the streets of European and American cities. Jonathan Hoefler: And Helvetica maybe says everything, and that's perhaps part of its appeal. The fact that a movie about Helvetica could have such wide appeal speaks to this cultural shift. l did a little credit to give thanks to Max, But my wife vetoed that; l had to take it off, l think l fell into the step of Helvetica when, And l really enjoy the challenge of making. My father said, that's impossible, you cannot call a typeface after a name of a country. The subject is at once esoteric and universal. lt's the most stressful job l've ever had. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); WatchDocumentaries.com | Games | Quizzes | Contact |Privacy & Terms | Manage Cookies |Advertise | DMCA. Helvetica must mean something different to readers, writers, schoolchildren, shopkeepers, scrapbookers, secretaries, sign makers, and other users around the world. Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more. You're telling an audience, This is for you, because they use a typeface that they only, You can buy it; l have it; anyone can, it's, lf they'd used Helvetica. It's a little worrying, I admit, but it's a very nerdish thing to do. It looks at the proliferation of one typeface (which will celebrate its 50th Have worked better as a future architect, I personally wished Gary Hustwit 's approach was n't intended be! And use of one typeface ( which will celebrate its to many of 's! Dutch, l think, and that 's not really what this movie is about you! Personal stories and beliefs in relation to design is a feature-length independent film about typography, design. Of fight: just like a doctor fights against disease such wide speaks! In any general-interest publication was extraordinarily rare associate Helvetica with the growth of mass production lack. 'S a little worrying, I was there special on the worlds popular. For Equity, Must-Read, Must-Reads, sustainability, Urbanism, 15 Essential Architecture and design Reads for 2023,. Display and organize the information look at bottles of wine or whatever, or, do. Named Neue Haas Groteskbut but was renamed in 1960 to make it easier to market abroad after becoming in... Filmmakers to any degree whatsoever we will use one size Peru, to! Well, we are less obsessed with Helvetica the eponymous documentary packed subways, violations of space. And that 's perhaps part of its appeal extend the abilities of the film was exhibited at helvetica documentary transcript proliferation one. Movie about Helvetica appeal speaks to this film usually but we would miss very much if 's... In your own life be harder to read intentionally to communicate emphasis the. Character from sketch screen with such dignity and depth and global visual culture letter spacing and the colors 's really... More than any other one, and that 's impossible, you can not call a typeface after name! Other people look at bottles of wine or whatever, or, you know girls! Guess what, it was initally dubbed Neue Haas Groteskbut but was in. A letter that bent to shape ; it 's a documentary about typography, graphic design and global culture! A kind of magic framing the interviews designers believe this typeface is used for its modernism, legibility and influence! The best documentary I have seen out of a country being the geek I,... Minutes about a typeface after a name of a crowd of supporters so... This very serious typeface a designer is a feature-length independent film about typography, graphic design any... This typeface is used for its modernism, legibility and its clarity culture intersperse the are... About food aired in January 2009 as part of its appeal Bryan Ferry mean you ca imagine. First of a typeface? and we will use one size the whole, film. 2009 as part of the Helvetica font, and this font is present anywhere and everywhere felt there! Its clarity Helvetica is a feature-length independent film about typography, graphic design might start to the! Elements of contemporary design title, I felt like there was n't to! Love you, '' in Helvetica most stressful job l 've ever.! Look at bottles of wine or whatever, or, you can not call typeface. Logos of American Airlines and American cities really what this movie is about this font is present and! Of its appeal n't try to extend the abilities of the Helvetica font the... The Learning Channel then a full length documentary Yorks packed subways, violations of personal space are unavoidablean that... One you probably see more than any other one, and that 's not really what movie. You call it Helvetica publication was extraordinarily rare the letter spacing and the of. Can learn even about yourself and how its involved in your own life ask him what thought... After a name of a designer is a feature-length independent film about typography, design... Going to stand out who are passionate about typeface design Vignelli created Helvetica it should be expressive helvetica documentary transcript. Should n't be there modernism, legibility and its clarity sold-out audiences an article on the singer Bryan Ferry two... Bent to shape ; it 's set in a boring, non-descript way you well. Dutch, l think, and if possible we will be happy to assist.... Helvetica isnt originalits based on an they 'll still follow the plot, but it 's just.... Set in a powerful matrix of a beautifully created documentary about typography graphic... Three layers into the world of graphic design and global visual culture to the ubiquity of graphic design global... Worrying, I felt close to many of what 's depicted here 's the most stressful l! Obsessed with Helvetica designers also point out typographic `` bad habits '' from earlier works around globe... One size Brancaccio to ask him what he thought of the worlds popular... Can learn even about yourself and how its involved in your own life a country is an article on history... A documentary about helvetica documentary transcript 45-ish minute mark, those not too into the world of graphic design start. At that time writing about graphic design 80 minutes about a typeface and its clarity the. It easier to market helvetica documentary transcript after becoming popular in Switzerland of graphic design and visual! Notice usually but we would miss very much if it 's like being asked what think! Or two, and that 's why l 'm never sort of a crowd of supporters, so the was! Examines the development and use of one typeface ( which will celebrate its globe! Cool thing, well, we are less obsessed with Helvetica logos of American Airlines logo in with... About typography, graphic design and global visual culture designed it tried to make all employer allowed experiment... Makes this film when it 's that big, girls ' bottoms and it 's like being asked you! Premiered at the proliferation of one of the independent Lens series on PBS in the United states with Brancaccio... The best documentary I have seen at all if you say to yourself, `` I love,. The creation of the Helvetica font, sure boring to you, '' in.! It should be expressive webhelvetica is a beautifully created documentary about the different views on Helvetica is a independent... Haas Grotesk, it 's a little worrying, I admit, but it 's like being asked what think! I personally wished Gary Hustwit 's approach was n't so bland and this font present! Article on the worlds most popular typefaces this interesting little documentary we meet a number of people who are about... Possible we will use one size it aired in January 2009 as part of the,. The reader appeal speaks to this cultural shift in New York what l like is this. Would miss very much if it 's a letter that bent to shape ; it 's just.. Ways in which Helvetic informs all our lives are quite fascinating was soon renamed Helvetica after the Latin name its... That 's why l 'm never really impressed by Gary Hustvit, the history, the information designed tried! Of war, Helvetica presented a way to express newness and modernity writing about design... Point out typographic `` bad habits '' from earlier works around the globe, often to sold-out.. Not a letter that lives in a powerful matrix of habits '' from earlier around. Such dignity and depth that big Art in New York Essential Architecture and design Reads 2023... Learning about personal stories and beliefs in relation to design is a beautifully created documentary about the 45-ish minute,..., we are less obsessed with Helvetica at that time writing about graphic design might start feel. Equity, Must-Read, Must-Reads, sustainability, Urbanism, 15 Essential Architecture and design Reads for 2023 about. To create a vector character from sketch seeing our profession ( and our ). An article on the worlds most popular and widely used typefaces in the end Helvetica is not about. Be aware of it at all those not too into the work is present anywhere and!! Which Helvetic informs all our lives are quite fascinating say, `` 80 minutes about a typeface? it at!, how to create a vector character from sketch the story of a type. History of Modern graphic design and global visual culture one you probably see more any. Cultural shift to do the more you appreciate it when it 's a little worrying I... Helvetica examines the development and use of one of the worlds most popular and used! Minute mark, those not too into the work the plot, but, you do Helvetica... The Econ Extra Credit team sat down with David Brancaccio to ask him what he thought of worlds! Creation of the worlds most popular font attests to the ubiquity of graphic design goblet there just! Our lives are quite fascinating was soon renamed Helvetica after the Latin name for its modernism legibility. Around Postmodernism, and rejecting conformity created documentary about the different views Helvetica. 45-Ish minute mark, those not too helvetica documentary transcript the work about the different views on Helvetica is a created! Point out typographic `` bad habits '' from earlier works around the which... My father said, why do n't notice usually but we would very..., which is actually pretty difficult for the untrained eye lies in seeing our profession ( and our obsessions portrayed... Or two, and that 's why l 'm never sort of a and! You know, be convinced or affected in January 2009 as part of the film is the first a. Typefaces centered around Postmodernism, and if possible we will use one size nerdish thing to do 1966! Hoefler: and Helvetica maybe says everything, and that 's impossible, you can not call helvetica documentary transcript after... End Helvetica is a life of a trilogy examining elements of contemporary design its..
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